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Match Cup Sweden 2008 launch at the Scandinavian Boat Show PDF Print E-mail
fair_litenOne of the first activities for Match Cup Sweden 2008 was participating in the Scandinavian Boat Show in Stockholm. At the large sailboat bridge at the fair, there was a four meter high pillar with the logos of Match Cup Sweden 2008, the World Match Racing Tour, GKSS and Brandspot. All fair visitors could watch a video summary from the stormy races in 2007 on one of the four mounted flat screens.

 

Next to the pillar stood a large roll-up carrying a Match Cup Sweden Quiz message, “Win a weekend in Marstrand in 2008”. During the fair, several thousand visitors stopped to chat and some dared to take their chances with the quiz at the Match Cup Sweden stand.
 
On Wednesday 7th November, Match Cup Sweden held a meeting for press and special guests at the Scandinavian Boat Show. Jan Torstenson at Brandspot talked about the upcoming event and Scott MacLeod, President of the World Match Racing Tour, informed about the exciting final stages of the World Tour 2007 and gave more news for the coming season.
 
This summer’s Match Cup Sweden winner and world champion challenger, Björn Hansen, was interviewed at the meeting and explained his plans for the future.
 
A highlight of the meeting was that a new partner cooperation was made public. Through Brandspot, Match Cup Sweden signed an agreement with World Childhood Foundation. This new and long-term agreement makes them the official charity of Match Cup Sweden for the next five years.

 Please read more about the agreement here.
 
The information circulated at the press gathering resulted in a lot of press attention from different attending media.

 

Have a look in our picture gallery from the Scandinavian Boat show here.

 

Read more about Björn Hansen in this article.

 
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