Just inside the main entrance of Svenska Mässan in Gothenburg, Match Cup Sweden welcomed all the visitors in a new and triple profiled display. During the week 88 420 people visited the Boat Show and many of them stopped for a chat, asked for information about next summer’s event and participated in the “Match Cup Sweden Quiz”.

In the Match Cup Sweden stand the idea was to have the visitors experience the feeling of what Match Cup Sweden is all about. This was achieved by dividing the large stand into three parts. Each part showing videos of the different themes on flat screens, together with sound tubes from above and backgrounds of pictures from the event in Marstrand.

The themes showed:

• Match Racing
• B2B-activities including Corporate Event Marketing Forum
• Public activities

All three symbolizing the many meetings among people visiting Match Cup Sweden.
First prize in the quiz during the fair was a VIP-day at Match Cup Sweden in July 2008.

The beautiful Match Cup Sweden Trophy, to the winner of the competition, was also presented in an impressive display case.

Bengt Wallin, project manager for the Gothenburg Boat Show, was very pleased with the fair:
"-It was the best boat fair ever here in Gothenburg and the exhibitors were happy and made very profitable business during the week."
Please have look here at the Göteborg Boat Show picture gallery, perhaps you are in the pictures?