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| All about Match Cup Sweden |
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First week of July, Marstrand is transformed into a boiling kettle of the world’s best sailors, artists, vacationing families and the top notch of the business society. Match Cup Sweden has become Sweden’s largest international sailing event and one of the very hottest summer places.
Twelve of the world’s best male elite sailors and eight out of the women’s world top sailors will offer Match racing at a world class level in Marstrand. The sailing legend and three time World Match Racing Tour winner, Peter Gilmour from Australia will be accompanied by, not only the Swedish top names Björn Hansen, Magnus Holmberg, Mattias Rahm and the top ranked names on the World Tour, but also by the surprising newcomer from this year’s season opening, Frenchman Damien Iehl, who won the qualification event GKSS Spring Cup. That entitled him to the last spot in the star filled starting field at Match Cup Sweden 2008.The sponsor quota is also filled with more companies than ever before, and since 2005 Brandspot has more than doubled the turnover, which for the 2008 event will be almost 2 million Euros. The event area is enlarged with a complemented Event Arena for public activities focused on families and Try out activities. The Event Arena will also present performances by famous Swedish artists every night. Some of the artists are Rongedal, Amanda Jenssen and Calaisa. Event Arena at Kungsplan will be open every day between 11.30 a.m. and 7.30 p.m. Here you will be able meet and listen to artists and elite sailors, play Beach volleyball, attend Childhood charity Sailing school and play Nintendo Wii and Guitar hero, plus visit all the exhibitions and activities from the sponsors’. Marstrand has in short time become the new meeting spot for Sweden’s leading corporations and their clients. Some 6 500 corporate guests have been invited to Match Cup Sweden and the different arenas where the sponsors can host meetings, among them the Business Lounge with a first class view of the racing arena. Where the well known tavern-keeper Mats Nordström and his Wasa Allé in Gothenburg take care of the West coast inspired catering. 
During the Match Cup Sweden week a top level corporate seminar is taking place. Corporate Event Marketing Forum last year had speakers like Jacob Wallenberg and Leif Johansson and over 250 corporate listeners. This year the event continues with Event marketing topics like Social responsibility and sponsoring - hand in hand, and the Volvo Ocean Race – billion dollar event.The media coverage is heavy. TV8 broadcasts the seminar Corporate Event Marketing Forum and Studio Virtanen is broadcasted directly from Marstrand, Wednesday to Saturday. But also Swedish television as well as Swedish and International press is covering the event. “Our goal is to establish Match Cup Sweden as one of the very large international events in Sweden, together with our athletes and strong sponsoring companies”, ends Jan Torstenson, md at Brandspot.  |
